02. Building Sustainability Into Product Design

Up to four-fifths of a product’s lifetime emissions are determined by decisions made at the design stage. By building on proven cost-optimization techniques, companies can get those choices right. To discuss the importance of embedded sustainability in a products lifecycle I talk to Dave Duncan, Vice President of Sustainability at PTC, James Mullineux, Head of Digital Engineering at Ricardo, and Eddie Hamilton , Product Experience Designer, Sustainability Lead at seymourpowell.